The world
Storymum
Before the website, there were the stories. And all of you asking me where I'd found my jacket.
The story, for real
The story, for real.
I'm always hunting.
The menswear section, a size up, the jacket nobody notices on the hanger that changes everything once you put it on.
On Instagram, I show you my looks. I don't follow any trend or any body-shape rule. I wear what feels like me.
One day I thought: what if I hunted for you?
BY STORYMUM • EDIT is exactly that.
A few pieces each drop, chosen one by one. Never restocked. When it's sold, it's gone.
I wrap every piece as if it were for me.
And above all, I don't let you buy blindly.
I'm here to answer your questions.
Send me your measurements. If it won't suit you, I'll tell you.
I want you to make the piece your own and wear it, not leave it at the back of the wardrobe.
I'm not selling you a whole wardrobe.
One statement piece, that's all.
You already have the rest.
Samia
To be continued.
What I choose
Oversized, never shapeless
Dropped shoulders, wide legs, but cuts designed to hold their shape.
Chic without the fuss
A blazer with a sweatshirt, a trench over joggers. Beautiful things should be worn every day.
A little androgynous
Men's shirts, boxy jackets. And always a feminine way of wearing them.
Chosen through my eyes
Every piece goes through my eyes and my stories first. If it doesn't feel like me, it doesn't make it here.
EDIT, how it works
Small runs rather than stock gathering dust.
I choose it
Every piece goes through my eyes. I test it, I live in it, before I offer it.
I announce it
On Instagram and in the newsletter, always first.
It lands here
A few pieces at a time, in limited quantity.
And then it's over
Never restocked. When they're gone, they don't come back.
Follow me
Find my style
My looks, my pieces and behind the scenes, every day.